Any photographer will tell it’s the great to see your images in print but its even better to see them on massive billboards, even if it is not in your home town. In July this year spent the day shooting at the brand new Cambridge Hospital part of the Nuffield Health Group, shooting the advertising campaign to launch the new hospital. Working with some professional models and real medical staff we produced the following images and artwork used as billboard adverts, bus stop posters and direct mail.